How to make your Press Release more engaging

Finding help and advice in marketing your amateur theatre company can be difficult.

Here at HJ1act, we’ve discovered what looks to be a reliable source! is a website of useful information, put together by the Arts Marketing Association.

As part of an occasional series, we’re highlighting some of their useful ‘Toolkits’.

The following article is from the website: and can be found here.

It was published in 2010….

“This annotated press release about the winner of a design competition highlights what makes for a good press release.  It covers making a link with the organisation, considering your key messages, thinking about what makes it newsworthy.  It also demonstrates a potential format or layout for the press release including consideration of notes to editors…”


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